Writing Good Copy for Your Website
A lot of people put a lot of time, thought and money into their website design, but don’t worry too much when it comes to website copy (copy refers to the text that populates a website).
Your website copy is extremely important to the relative success of your website, the ranking position for targeted keyphrases and the conversion rate (be that sales, email enquiries, subscriptions, newsletter sign-ups, etc).
Your website copy needs to have a good balance between engaging, effective sales copy whilst still having a good keyword density; your keyword density needs to be high enough to help you rank effectively with search engines, whilst still reading well to actual visitors.
Your copy is the most important sales tool at your disposal (in terms of your website) and shouldn’t be underestimated. It may well be worth hiring a freelance copywriter to write your website copy for you, as this will ensure you get the quality you’re looking for. Just make sure you hire a good copywriter with a solid knowledge of SEO, rather than opting for the cheaper alternative offered by overseas copywriters.